WORKSHOP – DRIVE CUSTOMER ENGAGEMENT

Personalised Marketing Campaigns Workshop

Two days to build a relationship marketing strategy that serves your business goals: building loyalty, reducing churn, increasing cross-sales. You start from your customers’ lifecycle, needs and behaviour to define priority campaigns and structure your automated scenarios. You leave with a prioritised plan, defined scenarios and the KPIs to measure each campaign’s impact on your results.

Duration
2 days
Format
In person · On site
Participants
Up to 12 · Cross-functional team
Language
French or English
Organise a workshop

Your email campaigns are running, but do they really engage?

Your campaigns are running, but are you really sending the right message to the right person at the right time? Many teams pile up campaigns without an overall vision, underuse their customer data and struggle to show the impact on value, satisfaction and loyalty, or the return on their marketing automation tool.

This workshop starts again from your customers (their lifecycle, needs and behaviour) to build a consistent relationship marketing strategy of personalised marketing campaigns you can activate.

My 5-step method

I have combined my long experience in personalised campaigns and customer relationship management with the agility of the Design Sprint. The result: two days and a step-by-step method to define or improve your relationship campaigns and show their impact on your results.

Step 1
Audit
Review your data, current campaigns and tools
Step 2
Lifecycle
Map the key stages and the related needs
Step 3
Plan
Define priority campaigns for each stage
Step 4
Scenarios
Structure triggers, messages and sequences
Step 5
Roadmap
Select the campaigns to launch first and define the KPIs

What you leave with: a complete relationship marketing strategy, ready to activate

  • A clear view of your customer data and how to use it to drive campaigns
  • A campaign plan for each stage of the lifecycle, based on customer needs
  • Your automated campaign scenarios
  • Campaigns ready to test
  • A precise view of the KPIs to track

This workshop is for you if…

  • You want to engage your customers at every stage of the lifecycle
  • You have a marketing automation or email marketing tool but don’t make full use of it
  • Your campaigns lack personalisation or consistency
  • You want to reduce churn and improve loyalty
  • You want to align marketing, CRM and customer relations around a shared strategy
  • You need to show the impact of your campaigns on business results
Communication Marketing CRM & Customer relations Loyalty

Frequently asked questions

What is a personalised campaign?

A personalised (one-to-one) campaign is a communication sent to a specific segment or individual, triggered by a behaviour or a stage in the customer lifecycle. Unlike mass campaigns, it uses customer data to adapt the message, the channel and the timing.

What is the difference between a personalised campaign and a mass campaign?

A mass campaign sends the same message to the whole database. A personalised campaign relies on segmentation and behavioural data to send the right message to the right person at the right time, which significantly improves engagement and loyalty.

Do you implement the scenarios in our marketing automation tool?

No. The workshop focuses on defining your strategy and designing your scenarios. You leave with clear, structured deliverables, ready for your teams to set up in your tool. Technical implementation stays on your side.

What is the difference between this workshop and the training course?

The workshop is production-oriented: in two days, you leave with your strategy defined, your campaigns built and your scenarios ready to implement. The training course explains the concepts, methods and tools so your teams build their skills and can act independently. The two are complementary.

Is our marketing automation tool compatible with the workshop?

Yes. The workshop is tool-agnostic. Whether you use Salesforce Marketing Cloud, HubSpot, Brevo, Mailchimp or any other tool, the methodology applies in the same way. What matters is having a well-defined strategy and scenarios; the tool is only the means of executing them.

What if you engaged your customers while increasing their value?

Get in touch to organise the workshop in your organisation.

Organise a workshop
Back to all workshops

Discover my other workshops

See all workshops

WORKSHOP

Customer Journey Mapping

Map your customers’ journey with your team, spot the pain points and leave with a prioritised action plan.

WORKSHOP

Design Sprint

Turn a business challenge into a solution tested with your customers, in five days, with your team.