TRAINING – DESIGN THE CUSTOMER EXPERIENCE

Prototyping & Testing

Two days to learn to prototype fast and test before you invest. You discover how to make an idea tangible and testable in a few hours, with or without AI. Paper prototypes, storyboards, mock-ups, role play: techniques suited to any kind of project (product, service, interface, campaign…). Then you learn to run a test without influencing it and to check that your idea meets a real need, practising with fellow participants.

The problems you recognise

  • Your ideas stay at concept stage for too long: no one knows how to make them tangible without spending weeks on it.
  • You invest in development before testing, and discover problems too late.
  • Your teams confuse “finishing” with “prototyping”: building something testable shouldn’t take this long.
  • You lack concrete methods to gather useful feedback from your users, not just reassuring feedback.

Course content

DAY 1

Prototyping: give shape to the idea, fast

You discover and practise different prototyping techniques depending on the nature of your project, and build the reflex of making before polishing: prototyping is not finishing, it is learning. With AI, you generate visuals, mock-ups, content or conversational prototypes in minutes. For each tool, we look at what it saves you, what it lets you test and what it cannot replace.

Tools practised:
Paper prototype · Storyboard · Video · Mock-ups & wireframes · AI tools for rapid prototyping

DAY 2

User testing: learn from feedback and decide

You practise several test formats, taking turns as tester and test participant. You learn to run a test without influencing it, then to decide what to keep, iterate on or drop. AI-simulated users act as an early filter to spot blind spots, never as a substitute for real testing.

Tools practised:
User test guide · AI pre-test (simulated users) · 5-second test · Concept test · AI-assisted synthesis

What you gain

Example of a prototype made during the Prototyping & Testing training course

The “prototype first” reflex

You build the ability to make any idea testable in a few hours, whatever its nature.

A varied range of techniques

From paper prototypes to AI tools, you discover different ways to give shape to a project.

A rigorous testing method

You structure a user testing session and draw truly actionable lessons from it.

Clear guidelines on AI

You know exactly where AI saves you time (prototyping, synthesis) and where it never replaces people (observation, decision-making).

Format & logistics

Duration
2 days
Format
In person · In-house
Participants
6–16 people
Ideally an even number
Language
French or English

Who is it for?

  • Product, digital, marketing, UX or innovation teams who want to test their ideas before developing them.
  • Project managers who want to add a user validation step to their process.
  • Cross-functional roles (marketing, HR, IT, product) looking for a common language to collaborate differently.
  • Design Thinking teams who want to go deeper into the prototyping and testing phases.
  • Teams curious about AI tools for faster prototyping, who want to understand where to set clear limits.
Product teams Marketing Innovation & Transformation Digital

Frequently asked questions

What is a prototype?

A prototype is a quick, simplified version of an idea, product or service, just developed enough to be tested with someone. It can be a sketch, a cardboard model, a digital mock-up or a role play. Unlike a finished product, it is not meant to be perfect: its only purpose is to check an assumption before investing further.

What is a user test?

A user test means observing someone interact with a prototype or product to see how they understand it, use it and react, without explaining in advance how it works. The goal is not to collect opinions but to observe real behaviour, to identify what works and what needs adjusting before going further.

What will we prototype during the course?

A concrete, real idea from your organisation, not a fictional case. It is defined together beforehand, during the scoping stage, so the two days directly serve a project that matters to you.

Do you need to be able to draw or use digital tools?

Not at all. A paper prototype made with sticky notes and a pencil is often as effective as an elaborate digital mock-up. It all depends on what you want to test. I introduce simple digital and AI tools that are easy to pick up and speed up prototype creation.

Which AI tools do we actually use during the course?

Tools that generate images and mock-ups from a description, assistants to draft first versions of content, and synthesis tools to speed up test analysis. They are chosen for what they bring to your project, not for the technology demo.

Can AI replace a real user test?

No. AI can help you prepare a prototype faster or synthesise feedback you have already collected, but nothing replaces a real user’s spontaneous reaction to your prototype. That is exactly what this course teaches you to observe and capture.

Want to test your ideas before you invest?

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