METHODS AND TOOLS

CUSTOMER EXPERIENCE TRAINING:
Learn to understand your customers better, design their experience and drive engagement.

Get to know your customers better, innovate from their real needs, personalise your campaigns: each training course addresses a specific customer experience challenge. Choose the one that matches yours. I teach through practice, so your teams can apply the methods on their own from the very next day.

My training courses

Understand your customers

UX Research & Customer Empathy

Learn to interview, observe and test with your customers to build a real culture of empathy in your team.

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Design the experience

Design Thinking Bootcamp

Discover in a single day how to innovate from your customers’ needs, from the first interview to a tested prototype.

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Design the experience

Advanced Design Thinking

Master Design Thinking phase by phase, to innovate from your customers’ real needs.

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Design the experience

Prototyping & Testing

Learn to prototype fast: make your ideas tangible in a few hours, with or without AI, and test them before you invest.

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Drive engagement

Marketing Automation & Personalised Campaigns

Master the fundamentals of customer relationships and learn to design personalised campaigns that truly engage.

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Why choose KINGCUSTOMER training?

Customer experience training: Laurence Wilmet delivering a Design Thinking training course
  • You learn by doing, not by listening. Each course takes you through a method in real conditions, on concrete challenges.
  • Ready-to-use tools you can apply the very next day, not abstract concepts.
  • AI thoughtfully integrated as an accelerator (prototyping, synthesis, personalisation), without ever replacing the human at the heart of the method.
  • I also deliver training as an independent trainer for Bruxelles Formation and FOREM Business.

My promise
A method you experience, ready-to-use tools, and real autonomy at the end.

Who are these training courses for?

Suited to SMEs and large companies alike. Depending on the topic and your challenges, these courses are designed for:

  • Marketing, CRM, Communication
  • Product, Product Owners, Digital
  • Customer experience or transformation leadership

How a KINGCUSTOMER training course runs

1

Scoping

Together, we define your objectives, your teams’ level and the most suitable format.

2

Training

You learn the method in practice, on real cases, with AI tools included where relevant.

3

Autonomy

You leave with tools and deliverables you can reuse directly in your organisation.

Optional: tailored consulting to support implementation.

Not sure which training course to choose?

Get in touch to talk it through: together, we’ll find the format that fits your teams and your challenge.

Get in touch